We create brand kits
for small business.
Share your social, get them to your site, launch your brand.
"I was hired a record-breaking eight times this week! Not one person failed to mention how much my website helped them make the decision. I am endlessly thankful."
– Sarah, Doula
Fareweather Brand Kits
$1000 + 12 payments of $300
Ready-to-use tools for taking control of your brand
COMPLETE BRAND STANCE DOCUMENT
LOGO AND LOGO LOCKUPS
PANTONE-BASED COLOR PALETTE
USER-FRIENDLY BRAND GUIDE
30 days TO LAUNCH
$1000 + 12 payments of $500
Brand essentials with a strong digital presence
Everything in Brand Launch Kit
social banners and profiles
LetterpresS cards by piggyback
60 days TO LAUNCH
Brand Impact Kit
$1000 + 12 payments of $575
Everything you need to make a powerful impression
SOCIAL MEDIA CAMPAIGN
ZOOM-READY PRESENTATION KIT
TEN HOURS FLEXIBLE DESIGN WORK
LETTERPRESS CORRESPONDENCE KIT
60 DAYS TO LAUNCH
How you present your business is more important than ever.
Customers receive signals across many platforms telling them whether or not your business is the right choice.
A hastily-placed social media banner, a blurry logo, or an ineffective website often hurt small business.
We provide everything your business needs for a complete brand, online and IRL.
"Using the Fareweather brand kit allowed our company (and our robots) to be taken seriously."
– Matt & Kelsey, Educators
Questions / Answers
What do I need to provide?
When you provide the idea, we’re ready to begin.
A commitment to meetings and payment schedule naturally follows.
You’ll be responsible for uploading your branding to your social media, self-made website, or business documents.
If your company doesn’t yet have the perfect name, talk to us about our Business Naming Exercise.
FOR PACKAGES WITH MICROSITES
Custom photography or stock photography is necessary for most websites. We will guide you in defining your brand’s photographic style, and help you source stock photography or find the right photographer. You’ll then pay to license stock imagery or hire a photographer for a custom shoot.
Services like website hosting, font licensing, and email hosting will be your responsibility, and we’ll guide and assist you.
You’ll understand the full scope of costs before you launch.
What’s the process like?
We get to know your goals, your personality, and your business.
You’ll get a Fareweather Project Kit.
This packet will outline the proposed schedule, design and branding terminology, examples and images, and exactly what to expect.
You’ll get visuals and points-of-view to review, contemplate, and enjoy. We’ll hold virtual meetings frequently to discuss your thoughts.
How long does it take?
Brand Kit + Microsite
Brand Full Impact Kit
Two months + sustained support
Our compressed timeline means your brand gets out into the world, for your customers to see, soon.
Fareweather Brand Kit
It includes everything you need, nothing you don’t, and clearly describes how to use it. Even after we’re done, you’re encouraged to keep talking with us about using your branding and growing your company.
Our talented and experienced designers and creators are US-based, compensated fairly, and share our commitment to creating something valuable and outstanding.
Agile Project Process
Ours is unlike any other. It allows us to wholly focus on you, and give you what you need within a short window of time.
Our easy fee structure is designed for real world, working entrepreneurs. Half-now-half-at-the-end pricing can be prohibitive, so we spread our payments over a year.
Our design packages are sized appropriately for big fish looking to expand their pond. We don’t hunt whales. We keep our focus on fulfilling the intentions of our small business clients.
What's it cost?
It’s $1000 to begin, the rest is spread out over a year. Monthly payments begin at $300.
We meet our clients where they are. Understanding small business, we ratcheted down our pricing and payment structure to be as practical as possible.
Some additional costs when launching your brand may be things like font licensing, website hosting, photography, copywriting, or digital ad services.
Learn more about Fareweather
by clicking here.
We are a practical design company based in Minneapolis.
The whole idea is to create compelling brand basics, delivered meticulously to you, to be as useful as possible while you build your business.
By doing this, we free up our fellow proprietors to be happy in business.
Loop Haro made Fareweather in 2018. As someone who built mutiple small businesses from scratch, and worked for years in the design industry, he knows the importance of practical branding, and the crucial role small business plays in all our lives.
Let’s start with the basics.